8 Reasons to Consider Software as a Service (SaaS)

8-reasons-to-consider-saas

By Gregg Baker, Business Operations Lead

Businesses large and small have their struggles as they relate to IT services, especially when it comes to updating and maintaining software that may run on every computer throughout the enterprise. That’s why cloud, hybrid cloud and software as a service (SaaS) solutions were invented, and have increasingly grown in popularity. In this blog, we delve into the meanings of these popular buzz words, uses for the solutions and several reasons to consider utilizing SaaS.

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How to Master Complex B2B and Wholesale Pricing on Your eCommerce Website

Master complex B2B and wholesale pricing for eCommerce

59% of B2B buyers and sellers prefer not to interact with a sales rep and 74% find buying from a website more convenient.” —Forrester

SMB manufacturers and distributors have traditionally faced difficulty in the world of eCommerce, in large part due to a high volume of product offerings and the complex pricing structure that goes along with them. And in a B2B or wholesale environment, pricing becomes even more daunting when considering different pricing situations for different customers. While this information is housed neatly in the manufacturer or distributor’s ERP, getting this information out of the ERP and into an eCommerce site has resulted in a data entry and rekeying nightmare or an altogether non-existent online sales presence. So fax, phone or mail has remained the name of the order game for B2B eCommerce.

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A Beginner’s Guide to SEO Keywords for eCommerce

SEO Keywords for eCommerce

By Brit Finnegan, Lead Designer and SEO Manager

The foundation of search engine optimization (SEO) is keywords. Keywords are the words that internet users–and your customers–are thinking about and typing into their search engines in order to find products, services, people, things and answers to virtually any question imaginable.

eCommerce retailers and marketers spend lots of time and resources attempting to pinpoint the right keywords and key phrases that not only best fit their products, but also best match what customers are looking for. Herein lies the art of SEO keywords for eCommerce.

While marketing professionals make entire careers of SEO and keyword optimization, we’ve compiled this brief yet informational guide of SEO keyword basics to help SMBs optimize their eCommerce websites without the need for a large budget.

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How to Get Your Customers to Use Your eCommerce Website

How to get your customers to use your eCommerce website

By Michael Bates, Lead Project Manager

When it comes time to launch your shiny new eCommerce site, you’ll likely be focused entirely on making sure the customer experience and integration are seamless. While the site itself is crucial, you should also be considering something equally vital:

Why should my customers order on this new site? How do I get them there?

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6 eCommerce Trends to Consider for 2016

As a new year approaches, new trends emerge in eCommerce. One obvious trend is the increase in mobile searching and shopping–but some other eCommerce trends may come as a surprise. We’ve compiled six stats and trends from some of the leading analysts, publications and sources in eCommerce and digital marketing to keep in mind for your 2016 eCommerce strategy.

Get ready for 2016 with these six eCommerce trends and stats.

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SEO Tips and Best Practices for SMB eCommerce

SEO Tips

By Brit Finnegan, Lead Designer and SEO Manager

There’s no denying that buyers are more and more frequently turning to online and mobile searches to find the products and services that best fit their needs. And while SEO is an important part of any website, it’s especially important for eCommerce retailers, as the ability to attract new customers and keep existing customers coming back to a site can offer a huge competitive advantage.

Here we present an introduction to SEO, tips and best practices for SMB eCommerce websites.

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